An inside look at Perfect Corp.’s 2024 Global Beauty & Fashion AI Forum
At Perfect Corp.’s (NYSE:PERF) Global Beauty and Fashion AI Forum, the company highlights new tech solutions for problems beauty lovers are facing in the beauty and fashion industry. This year, at the 6th annual event, was no different.
“At this event, we like to share the new things we see in beauty and fashion AI technology and showcase what kind of new technology we can leverage to develop more services for beauty lovers,” said Perfect CEO Alice Chang in an exclusive interview with Stocks & Options.
And the company did just that. It unveiled its PerfectGPT, which is an AI assistant framework, AI Makeup Transfer, and discussed more tools it’s developed for beauty lovers.
The event included presentations from 20 of the company’s brand partners, including Estée Lauder (NYSE:EL), Coty (NYSE:COTY), Beekman 1802, Google, Equinox, and Tarte, among many others.
“I really think the point of this event is to show Perfect Corp.’s thought leadership, especially within the AI and AR space. I think there’s a lot of industry events out there that do focus on beauty. But we haven’t really seen an event that really focuses on the technology side of beauty and fashion. It seemed like a really great opportunity in the space that Perfect Corp. could own as the leader in beauty tech and fashion tech,” said Perfect Corp. Chief Marketing Officer Adam Gam.
The event was indeed heavily focused on the technology behind its products. Perfect Corp. had live demos set up to showcase its different products with assistants to explain the process behind the product, all of their features and how they can be fitted for clients to highlight their offerings.
When asked about what he’s most excited for going forward, Gam said, “I’m most excited about all the generative AI advancements that we’ve seen. It almost seems like magic to an end user with how amazing it is.”
Perfect Corp. highlighted the top 4 takeaways the Global Beauty and Fashion AI Forum:
PerfectGPT Beauty AI Assistant
The beauty AI assistant is a natural language LLM/GPT chat experience designed to provide consumers with extremely personalized beauty virtual try-on and skincare recommendations in real time. It should enhance the consumer engagement experience.
HD AI Skin Tech
The company noted this skin analysis offers skin scans with two times higher resolution, which should deliver higher accuracy, analyze more details, and empower skincare brands and treatment providers to offer the best recommendations to each individual customer.
I tried the technology at the event and it accurately analyzed my skin age and pointed out imperfections I knew I had and other imperfections I hadn’t paid attention to. It recommended a list of products to help my skin.
Generative AI and AI Makeup Transfer
Generative AI allows customers to get an extremely personalized shopping experience. At the event, Chang highlighted the company’s advancements in AI Hairstyles, AI Wigs and AI Hair Extensions, as well as the launch of AI Makeup Transfer, which allows you to extract a makeup look from any reference image and transfer it to a user’s face using AR technology.
During the keynote, I watched this live and it was impressive to see the model on stage copy a makeup look from an image on instagram. The end result also looked realistic.
Jewelry & Watch VTOs with Multiple SKU Stacking in Real Time
The virtual try-ons offer realistic looking renderings and you can stack multiple objects. The tracking technology looked pretty stable and precise.
In conclusion, the event offered an interesting look at a side of AI technology that we don’t normally see. The technology is a long way away from filters on social media. It offered the chance for brands, customers and Perfect Corp. to come together and mingle and get to know each other better.
